One of the things I wanted to do last month was release a whole bunch of product and see what stuck. I wanted to get a sense of how much interest there was in my stuff. Here's a recap since March 1 for five releases:
Stalwart Age Issue 1 (149 Downloads; $23.60 Gross Sales)
Stalwart Age Issue 2 (96 Downloads; $5.16 Gross Sales)
B1: Dungeon Denizens (181 Downloads; $8.65 Gross Sales)
C1: Trove of Treasures (114 Downloads; $4.00 Gross Sales)
D1: Against the Goblins (96 Downloads; $3.05 Gross Sales)
However, for context, there are two other important figures:
Sentinels of Echo City Deluxe Edition (9 Downloads; $78.11 Gross Sales)
A1: Tales of the Splintered Realm Core Rules (44 Downloads; $3.00 Gross Sales)
It's hard to take away anything concrete here, but there are a few general observations about these trends:
1. The primary purpose of the PWYW supplements is to drive sales of the core rules. Since the core rules for Tales of the Splintered Realm are also PWYW, that breaks the whole model. The benefit of Stalwart Age is not necessarily the sales of those supplements, but the way it drove sales of a game that is over a year old. At this rate, each PWYW release for Sentinels could be reasonably expected to generate 3-5 downloads of that game, which is nothing to scoff at. Making $20-$30 for releasing an 8-10 page supplement is a good business model from my end.
2. Stalwart Age 1 did remarkably well; earning over $20 when none of the other PWYW releases got to $10. That's maybe the first issue effect or something, since sales for 2 were in line with other PWYW releases.
3. The fact that the monster book had twice as many downloads, and over 2x the sales, of the adventure was surprising. I guess that the takeaway is to come out with more monster books than adventures; I didn't expect that, but I suppose that's already the model that D+D pretty much established; core rules sell the most, monster books and player guides second, and adventures in third place. My own small sample shows this trend to be true.
What all this means is that I better get going on Stalwart Age #3... that's in the early stages, but I hope to have it out by the end of the month (so I can still put May on the cover). I have a handful of story ideas for it, but I'm working out long-term plot stuff that will help the unify the whole thing later on a little better.